We LOVE logos! Do you?
If yes, we hope you enjoy this two-post blog series. In this post #1, we’ll talk about logos in general. In post #2, we'll share a glimpse into the creation of Gustola Granola’s logo. Let's go!
WHAT IS A LOGO?
Obviously you know the answer, but here's a simple definition that covers the basics:
Logos are images, texts, shapes, or a combination of the three, that help us identify brands we like.
WHAT DOES A LOGO DO?
A LOT! ...and they should be much more than just a symbol of identification. Here's a few tasks they can accomplish:
- Make a great first impression
- Help create brand identity
- Tell a company’s story
- Convey a brand message
- Distinguish from competitors
- Create strong visual associations to keep brands in our minds
- Establish an emotional connection
Foster brand loyalty
WHAT ARE THE LOGO ELEMENTS?
Typography: the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, as well as adjusting the space between pairs of letters. Wikipedia
Design: the process of designing a logo, using strategies that help people not only quickly identify products, groups and/or organizations, but give them a reason to choose the one being designed over the competition.
Color: Color says a lot about your brand and it's important to choose a relevant scheme. The human mind is programmed to respond to color, with studies showing that color increases brand recognition by 80%.
What's your favorite logo and why?
Thanks for reading and we hope you'll hop on over to the second post in this series. Create with Gusto!