LOGO FUN. WITH GUSTO.

We LOVE logos! Do you?

If yes, we hope you enjoy this two-post blog series. In this post #1, we’ll talk about logos in general. In post #2, we'll share a glimpse into the creation of Gustola Granola’s logo. Let's go!

WHAT IS A LOGO?

Obviously you know the answer, but here's a simple definition that covers the basics:

Logos are images, texts, shapes, or a combination of the three, that help us identify brands we like.

WHAT DOES A LOGO DO?

A LOT! ...and they should be much more than just a symbol of identification. Here's a few tasks they can accomplish:

  • Make a great first impression
  • Help create brand identity
  • Tell a company’s story
  • Convey a brand message
  • Distinguish from competitors
  • Create strong visual associations to keep brands in our minds
  • Establish an emotional connection
  • Foster brand loyalty

WHAT ARE THE LOGO ELEMENTS?

Typography: the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, as well as adjusting the space between pairs of letters. Wikipedia

Design: the process of designing a logo, using strategies that help people not only quickly identify products, groups and/or organizations, but give them a reason to choose the one being designed over the competition.

Style:

Lettermarks: initial or monogram-style logos, popular for brands that need to simplify a long company name
Wordmarks: a logo made up exclusively of text
Pictorial Marks (Brandmarks): an icon whose graphic mark alone is instantly recognizable
Abstract Marks (type of pictorial logo): rather than a recognizable image (i.e. apple or bird), it uses an abstract geometric form
Mascot Logo: an illustrated character represents the company
Combination Marks: spells out the company name while also incorporating an image or symbol (50% of the top 100 companies globally use combination marks)
Emblems: use both text and an icon or symbol (like in combination marks), but usually by designing text inside the symbol

 

Color: Color says a lot about your brand and it's important to choose a relevant scheme. The human mind is programmed to respond to color, with studies showing that color increases brand recognition by 80%.

 

What's your favorite logo and why?

Thanks for reading and we hope you'll hop on over to the second post in this series. Create with Gusto!

 

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