We LOVE logos! Do you?

If yes, we hope you enjoy this two-post blog series. In this post #1, we’ll talk about logos in general. In post #2, we'll share a glimpse into the creation of Gustola Granola’s logo. Let's go!


Obviously you know the answer, but here's a simple definition that covers the basics:

Logos are images, texts, shapes, or a combination of the three, that help us identify brands we like.


A LOT! ...and they should be much more than just a symbol of identification. Here's a few tasks they can accomplish:

  • Make a great first impression
  • Help create brand identity
  • Tell a company’s story
  • Convey a brand message
  • Distinguish from competitors
  • Create strong visual associations to keep brands in our minds
  • Establish an emotional connection
  • Foster brand loyalty


Typography: the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, as well as adjusting the space between pairs of letters. Wikipedia

Design: the process of designing a logo, using strategies that help people not only quickly identify products, groups and/or organizations, but give them a reason to choose the one being designed over the competition.


Lettermarks: initial or monogram-style logos, popular for brands that need to simplify a long company name
Wordmarks: a logo made up exclusively of text
Pictorial Marks (Brandmarks): an icon whose graphic mark alone is instantly recognizable
Abstract Marks (type of pictorial logo): rather than a recognizable image (i.e. apple or bird), it uses an abstract geometric form
Mascot Logo: an illustrated character represents the company
Combination Marks: spells out the company name while also incorporating an image or symbol (50% of the top 100 companies globally use combination marks)
Emblems: use both text and an icon or symbol (like in combination marks), but usually by designing text inside the symbol


Color: Color says a lot about your brand and it's important to choose a relevant scheme. The human mind is programmed to respond to color, with studies showing that color increases brand recognition by 80%.


What's your favorite logo and why?

Thanks for reading and we hope you'll hop on over to the second post in this series. Create with Gusto!


Older Post
Newer Post

Leave a comment

Please note, comments must be approved before they are published

Close (esc)

Hello there!

Sign up to stay updated on Gustola news, events, and more.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now